Newsletter Summary
Reneka current events
Our participation at the SCAE "Wonderful Coffee" show in Copenhagen and the FHA trade show in Singapore
Handmade in Rosheim
Presentation of the Streamline range
Interview with our partner in Thailand: P&F Coffee
Employee of the Newsletter : Alain Berg
Reneka current events
In
the second edition of our Newespress, we told you about the upcoming
online implementation of Marketing Support aimed at our partners. You
may now access and freely download our commercial, technical and other
documents which you can find on our website through the following link:
Our participation at trade shows
SCAE "Wonderful Coffee" show in Copenhagen (19 to 22 June 2008)
This
new edition of the SCAE trade show, which was held this year in
Copenhagen, brought together the most important players in the coffee
world.This show was home to the WBC (World Barista Championship) finals, in which representatives from 51 countries around the world faced off.
This year, the outstanding top-level competition crowned the Irish champion Stephen Morrisey. Congratulations to all the baristas, and in particular, to our friends Soren Stiller Markussen and Thomas Schiessl who represented Denmark and Germany, respectively. Thanks to all of the visitors who visited our booth to discover our new range of machines!
FHA trade show in Singapore (22 to 25 April 2008)
Reneka participated in the international food and beverage trade
show in Singapore in collaboration with our partner in this operation,
Mahlkoenig, producer of high-end coffee grinders. We were able to
present our new machines such as Mosaic, Streamline and Amici to the
Asian market. It was also an opportunity to meet up with new clients
and we thank all the people who visited us at our stand.Handmade in Rosheim
Made
in Alsace since the brand's beginnings in 1927, reneka coffee machines
are witnesses of our love for work well-done. The materials and all the
parts are carefully selected and are proof of the quality of Alsatian
production.
After our
premises moved in 2001, the production methods were rationalized. The
quality approach on our assembly lines helps instill
responsibility in all of our technicians who are in charge of
assemblying the machines.
Each machine is assembled by the
same technician from the beginning of the assembly phase until the
testing phase, thus allowing us to better track the quality and
obtain greater implication from our collaborators.At
the end of production and, in order to complete our quality controls,
all of the machines undergo a series of complete tests (hydraulic,
electronic,etc) in order to guarantee optimal quality. These tests are conducted by specialized technicians.
, 
Presentation of the Streamline range
Available
starting September 2008, Streamline is a trendy concept because of its
all-stainless steel finish and the clarity of the options.Preparing Latte Macchiato and "take away" beverages is easy thanks to the tall cup function available throughout the range.
An American design movement in the 30's, the term Streamline refers to this movement which got its inspiration from the aerodynamics of water drops.
General characteristics:
- Available in 2 groups as of September 2008 and 3 groups in 2009
- 14L boiler, a flask to make maintenance operations easier
- "Retractable" drip tray grill for espresso cups
- Exclusive "GID" device which optimizes boiler performance at 122°C by perfectly mastering the coffee extraction temperatures with temperature calibration on the group
- Electronic heating control with a PID system
- ECO function to save energy
- LCD display to make communication easier (pre-infusion adjustment by group, control and adjustment of the heating temperature, etc)
- GTV system for Cappuccino so you can prepare the ideal milk foam by simply pressing a button
To get all the information on the Streamline range, please e-mail us at the following address:
reneka
reneka
Interview with our Thai partner P&F Coffee
Considered
to be one of the espresso machine commercialization leaders in France,
reneka has been developing its international business for more than ten
years. After Europe and the United States, Asia is where we have new
partners including P&F Coffee in Thailand.
A short glimpse of Sirada Techakaroon, the owner
What is the status of the espresso machine market in Thailand?
The
espresso machine market in Thailand is nothing like the one in France
or even in Europe. The market is literally exploding and we are right
in the middle of a growth phase and are slowly becoming major espresso
drinkers. Coffee was truly introduced on our continent some ten years
ago and since then, young people see it as a trendy drink.
How did you get to know the reneka brand?
We
found out about the reneka brand through the enthusiasm of coffee
aficionados in forums and in the coffee world thanks to the Techno
machine. So, we visited the reneka website and quickly got into contact
with the export service to begin a partnership.
How long have you been representing the reneka brand in Thailand ?
We
habe been commercializing reneka machines since November 2005
throughout Thailand after wanting to work with this brand for a long
time. Year after year since we began this collaboration, our sales have
not stopped growing and we hope to reach 60 machines in 2008.
What do you like best about reneka ?
We really appreciate the technology, the design as well as the finishing of reneka machines.
In your opinion, what are the strengths of reneka machines ?
If
you need to be the best on the market, quality and reliability are
essential. By working with reneka, we are sure that the level of
quality is the same for all the machines, especially as far as design
and machine components.
Employee of the newsletter
Name : ALAIN BERG
Position : Head of the production team
Start date at the company : December 1980
Mission he was entrusted with :
- Coordinating the production team
First impression of the coffee sector :
I began working at reneka when the machines were still being piston
assembled. 28 years later, they are no longer piston machines, but
rather injection machines. What an evolution for the coffee machine,
its design, its electronics...
Although we are in a market where the competition has grown, reneka puts all of its human potential towards conquering new markets.
Although we are in a market where the competition has grown, reneka puts all of its human potential towards conquering new markets.
What I love about coffee
: I really love peacefully enjoying an espresso with friends; I think
it is very convivial and essential at the end of a meal. Moreover, with
aromatic Pod system, we discover new tastes like vanilla, nut...and
even orange which may be surprising, but it's delicious.
My favorite reneka machine : There are two models I really like: the Viva S because of its technology and the Viva e because of its easy maintenance.
My ambition for reneka : To grow on certain markets like the Asian market, but also to remain one of the leaders on the french market.